Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency B2B 100

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency B2B 100

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Let us examine each of these IDC trends in detail and what they mean to 2011 strategies and budgets.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Marketing Insider Group

SEPTEMBER 30, 2010

In this post I will provide some of the latest thinking along with my own thoughts on how to better align marketing with sales. In BtoB Magazine , Karen J. Bannan wrote “ Creating a true partnership between marketing and sales ”. In the article, she offered this call to action for marketing and sales: “Partner or Perish”.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Hubspot

JUNE 12, 2013

The recipient should receive something of value and directly in line with their needs and interests, and I, as the marketer, am looking for a certain percentage of clicks and opens in order to meet traffic and lead conversion goals. Jessica Meher-Quirk , Head of Enterprise Marketing, HubSpot. confidence.

Enterprise Management 28

Enterprise Management Work Management Email Marketing Marketing Management 28

Webbiquity

AUGUST 18, 2012

B2b marketers believe social media is critical to organic search success. Marketers rate social media as the second-most imporant factor (64%) in search, behind only strong content (82%). BtoB Magazine ). Marketing Charts ). Tumblr grew 900% in 2011 and now has 90 million users. BtoB Magazine ). MediaPost ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

The ROI Guy

SEPTEMBER 17, 2010

In order to break through, leaders are recognizing the need for smart and engaging value-added content. The survey highlights this, with Leaders growing investments over laggards in: innovative marketing activities around e-platforms; engaging clients through social media, and; developing custom content. Marketing Budgets on The Rise.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40