2011 B2B Content Lead Capture 
markempa
DECEMBER 19, 2016
“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing.
Tomorrow People
APRIL 12, 2013
For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. This is the problem that we set out to solve in mid 2011. Lead Capture.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Tomorrow People
APRIL 12, 2013
For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. This is the problem that we set out to solve in mid 2011. Lead Capture.
Digital B2B Marketing
FEBRUARY 4, 2012
If you follow the B2B technology publishing landscape, you are almost certainly familiar with the Ziff Davis Enterprise brands. ” In other words, QuinStreet is a lead generation company. This isn’t QuinStreet’s first B2B technology media acquisition. Are “Leads” the Only Thing Left?
The ROI Guy
OCTOBER 11, 2010
According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.
Adobe Experience Cloud Blog
FEBRUARY 14, 2011
As a person navigates your website and views your pages and content, they give you insight into their interests and how likely they are to buy your products or services. For example, people downloading or viewing demos have a higher probability of becoming a lead. Quality Lead Generation. Efficient Lead Management.
Webbiquity
APRIL 6, 2017
According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011. Both capture prospect and customer contact data, organizational structure, and interaction history. It keeps track of all your contacts, leads, and tasks in one spot.
Expert insights. Personalized for you.
120 
Let's personalize your content