MLT Creative

SEPTEMBER 22, 2011

If there was an underlying theme to the 2011 HubSpot User Group Summit (#HUGS2011), it was MoFu. Although he didn't mention them by name during IMS, it was no secret Halligan was referring to marketing automation company Performable. For the uninitiated, “MoFu” refers to "Middle of the Funnel."

Top of Funnel 40

Top of Funnel Marketing Funnels Inbound Marketing Advertising Agencies 40

MLT Creative

MARCH 1, 2012

But many marketers — in an effort to expand their reach and influence to a mass audience — make the mistake of over-automating their social media, robotically blasting out promotional spam without building any customer relationships or listening to their marketplace.

Twitter 40

Twitter Advertising Agencies Process B to B 40

MLT Creative

DECEMBER 9, 2010

There were many articles from this time last year full of insightful predictions for 2010, and a few recent ones for 2011. I have other thoughts on “The Next Big Idea in B2B,” because ideas are my business. I recognized a few of the authors as people I’ve met and become familiar with via Twitter.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions. Unfortunately, this happens, even to the most prolific business bloggers. 7 Reasons Print Will Make a Comeback in 2011 - Junta 42 , August 11, 2010 Okay.there, I said it. B to B (18).

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40