markempa

DECEMBER 19, 2016

Research by eMarketer bears out Linda’s observation: US consumers spent five and a half hours per day in 2015 watching video, an increase of 34 minutes from 2011. Act-On integrated these Vidyard engagement metrics into the lead scoring functionality in the Act-On marketing automation software.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Tomorrow People

APRIL 12, 2013

It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. This is the problem that we set out to solve in mid 2011. Real Analytics. Lead Capture. Leads are the essence of most B2B marketing campaigns.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. This is the problem that we set out to solve in mid 2011. Real Analytics. Lead Capture. Leads are the essence of most B2B marketing campaigns.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Circle Studio

NOVEMBER 8, 2018

Every aspect of marketing — from brand, experience design and demand generation, to content marketing, analytics and measurement — is affected by technology. Video marketing platforms such as Vimeo and Wistia allow marketers to easily embed HD quality videos on their website and track in-depth analytics that aren’t available elsewhere.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Mailmunch

MARCH 29, 2021

You’ll also need a multifaceted solution that takes care of every aspect, from lead generation and analytics to campaign building and automation. Powerful Analytics Tools. Mailmunch’s data analytics tools track performance for each campaign and deliver targeted reports and insights.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Email Marketing 59

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Hubspot

AUGUST 13, 2015

Check out what I found: (Unfortunately, we don't have subscriber data from the years prior to 2011.). Here's what happened: Near the end of 2012, we started adding opt-in check boxes to the lead capture forms on our landing pages to give people the opportunity to subscribe to our blog.

Traffic 28

Traffic Landing Pages Ad Frequency Correlation 28