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12 (of the) Best WordPress Guides and Plugin Reviews of 2011

Webbiquity

WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well. Web Traffic Tracking Alternatives to Google Analytics by uber.la. 90+ WordPress CMS Themes and Plugins by Tripwire Magazine. by majordojo. ** 5 STARS.

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Q&A with Acquia Chief Marketing Officer, Lynne Capozzi

ClickZ

While some companies may eliminate the title, that doesn’t mean the role of CMO will go away completely — it will just evolve, and maybe get a brand refresh. They know that customers interact with brands far beyond a web browser. They know that customers interact with brands far beyond a web browser.

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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

This article is intended to help marketers navigate the complex world of marketing technology. Every aspect of marketing — from brand, experience design and demand generation, to content marketing, analytics and measurement — is affected by technology. So which tools are helpful to the A/E/C industry and which ones aren’t?

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What Is a Marketing Technology Stack?

SnapApp

A content management system (CMS) that hosts a company website and blog. Analytics tools like Kissmetrics or Google Analytics for tracking different marketing efforts. Data from MarketingLand shows that in 2011, there were about 150 companies geared toward marketing technology.

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What Is a Marketing Technology Stack?

SnapApp

A content management system (CMS) that hosts a company website and blog. Analytics tools like Kissmetrics or Google Analytics for tracking different marketing efforts. Data from MarketingLand shows that in 2011, there were about 150 companies geared toward marketing technology.

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The Four Biggest Content Marketing Pain Points

Marketing Insider Group

They must grapple with content proliferation; inconsistent and uncoordinated content creation; the lack of strategic direction in the content insights process; and the difficulty for consumers, customers and prospects to find content that is relevant and timely. Kathy’s forte is content, social engagement and social business strategy.

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How We Built Our Content Marketing Stack to Drive 10x ROI

Contently

In the last year alone, the number of marketing technology companies has grown 94 percent , to 3,874 vendors and counting. That’s a 2,482 percent increase since 2011. Buying tools won’t help if you don’t have a strategy in place. The scene has changed dramatically since then. So how do you build a stack?