Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.
NuSpark Consulting
JULY 30, 2011
The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. This can be an effective test to target those who may have been considering your solution and not performing an action, or looking for a product on your website but not purchasing.
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