Tony Zambito

MAY 1, 2011

Image via Wikipedia.   Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.  To say things are changing is an understatement.    What we are seeing is the rising importance of social marketing and social selling. 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Tony Zambito

MAY 5, 2011

Image via Wikipedia.   How fast things change – there are now more social networking users than email users (Morgan Stanley, 2010). B2B marketing and sales has lived in a neat framework centered on the purchase transaction.    That is, until now. 

Buy 100

Buy Buyer Personas B2B Lock-In 100

Tony Zambito

JANUARY 30, 2011

Image via Wikipedia. One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.    Over the years, I have been involved in theatre as a performer as well as a board member for a theatre company. 

Social Media 100

Social Media Social Marketing Buyer Personas Planning 100

Tony Zambito

DECEMBER 19, 2010

Image via Wikipedia.   It has been written about plenty of times in 2010 that buyers want experiences that are like their consumer buying experience.  Every once in a while, you have to admit you just didn’t get it right.    Not because of what I had to say but because I made it difficult to understand. 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100