Industrial Marketing Today

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. You can read his entire blog post here.

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Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

You are excited until you see two key site statistics that burst your bubble. The above two web analytics are not mere statistics for your webmaster. Use a free tool like Google’s Keyword Tool to find search terms and long-tail keywords that people are using to search for information related to your products and services.

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