Navigate the Channel

JANUARY 2, 2024

They offer a glimpse into the experiences of previous customers, helping prospective buyers make more informed choices. On the other hand, negative reviews can have just as much influence, as they create a sense of risk and uncertainty that can cause prospects to second guess or look for other options.

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

Convince & Convert

SEPTEMBER 14, 2010

Foremost, we need a way to convert with whom we interact in social media into real prospects. The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. You’re in hunting mode, looking for tracks and setting lures.

Social Media 123

Social Media Work Management Marketing Management Media 123

B2B Marketing Traction

DECEMBER 16, 2010

Facebook has done a good job of addressing privacy issues that came up earlier in 2010. The content and their profile information is full of keywords, psychographic and demographic information, making it possible to do very targeted advertising. You don’t need to do anything on or with the profile if you don’t want to.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

Valasys

AUGUST 30, 2019

Escaping the limelight & focus of the marketing world, quickly grew the Gen Z – the generation born between 1996 & 2010. This can be a big hint for the B2B marketers using affiliate marketing & other omnichannel strategies based on the intent signaling of the prospects.

Paid Content 49

Paid Content Lead Ranking Lead Scoring B2B Marketing 49

Adobe Experience Cloud Blog

MAY 17, 2011

Therefore, creating scoring criteria that take into account the ever-changing demographic and psychographic elements of your prospective customers is crucial. Automated lead management can help you tweak your scoring practices so that you keep up with the changing face of your prospects. Commit to lead nurturing.

Sales Leads 48

Sales Leads Lead Ranking Lead Scoring Top of Funnel 48

Convince & Convert

APRIL 13, 2010

I’m not sure whether Dale would be rolling over in his grave over the prospect of an iPhone app, but the app is incredibly content rich, and worth far more than 99 cents. All of us have influences. People who have educated, inspired, engaged, supported us. Or maybe just kicked us in the ass when we needed it. Dale Carnegie Wisdom 2.0

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. Your customers and prospects are talking about you online. If your customers and prospects feel like your company is more human and actually cares about them, they’ll want to be part of it.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151