Anything Goes Marketing

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

The Eloqua product was much discussed at the event but I’ve excluded those tweets here as this post was focused on learnings for B2B marketers that goes beyond Eloqua. This post as an example, was written from the product of social media (Twitter). Looking forward to Eloqua Experience 2010! Waterfall is center of all marketing.

Eloqua 100
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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. Did a combined direct mail and email campaign really lift response for a new product launch or was email sufficient? You may be saying – wait a minute, ski jumping is an Olympic event so what’s the problem?