Remove 2010 Remove Price Remove Purchase Remove SMB
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SMB a New Year Bright Spot for IT Sales and Marketing?

The ROI Guy

According to SpiceWorks latest State of SMB IT report, there was a 9% increase in second half 2011 budget forecasts, the highest planned budget uptick over the past two years. Hiring demands are increasing at the same time, from a low of only 20% planning staff additions in the latter half of 2010, to 31% currently planning staff additions.

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What Amazon’s Marketing Strategy Can Teach SMB Owners

Single Grain

Let's take a look at what SMB owners or entrepreneurs can learn about the tactics employed by the Internet giant in order to improve their own marketing strategy. They send 9 different kinds of emails to every customer based on their purchase history, location, age, on-site browsing, etc. Let’s start! Absolutely.

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The Small Online Merchants Guide To Cyber Monday Success

Hubspot

After all, those 500 claimed nearly 70% of all online purchases last year. Redefine Success for Cyber Monday 2010. Instead of trying to compete on price with the Amazon.coms and Home Depots of the world on Cyber Monday, create a marketing strategy to retain the one-day-only traffic increase on November 29th, 2010.

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#.

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Tom Pisello: The ROI Guy: Microsoft Virtualization with Hyper-V.

The ROI Guy

What we did do is model the licensing and implementation cost advantage claims independently, comparing typical environments and using list price for all competitive licenses and Open pricing for Microsoft (available to most organizations). Do these features yield cost savings that make the purchase price savings moot?

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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

As today’s buyers are empowered by the Internet to do their own research and drive their own purchasing due diligence – engaging sales later than ever, or not at all – easy to use versions of these diagnostic tools need to be on-line, readily available, interactive and personalized to empower self-service research.

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Terminus co-founder explains why ABM is a B2B strategy, not a tool

ClickZ

Then, around 2010, predictive marketing started to take root. Terminus’ current clients span all sizes and industries, from SMBs to mid-market to enterprise organizations. The tool is priced based on a flat fee, rather than on a per-login, basis. “We ABM dashboard sample—image provided by Terminus.