How to Fix a “Broken Brand” with Social
Convince & Convert
SEPTEMBER 27, 2013
When Jeff Vinik bought the team in 2010 , he needed to make some major changes. At this home game in 2010, there were more Detroit Red Wings jerseys represented than Lightning. What’s remarkable is that Twitter stats are now a normal part of ratings reporting. He would most like to have a Twitter call with Bobby Knight.
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