Consumers May Not Trust Online Reviews Older Than 3 Months: Navigating the Reliability Conundrum
Navigate the Channel
JANUARY 2, 2024
However, a growing concern among consumers and businesses alike is the relevance and accuracy of reviews that are older than a few months. Consumers are generally skeptical of older reviews, as they may question the relevance and accuracy. They don’t conflate WOM with a stranger’s review online.
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