What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study
Moz
JANUARY 14, 2020
For the majority of the 2010s, marketers were racing to the bottom of the purchase funnel. More and more budget flowed to search to win exposure to the cherished searcher — that person pounding on their keyboard with their credit card between their teeth, drunk on the newfound novelty of online shopping. Attract that user back.
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