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B2B Hubs Or PPC? Are All Leads Created Equal?

Online Marketing Institute

Are All Leads Created Equal? Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Good leads. Quality leads. This is about the leads paid for in the RFQ model. I have seen many situations where the Cost Per Lead produced via a Buyer Hub is significantly less than leads generated via PPC.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. 60% of B2B marketers identify lead generation as their top online marketing challenge. Which lead gen tactics work best? Deloitte University Press ). eMarketer ).

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. 60% of B2B marketers identify lead generation as their top online marketing challenge. Which lead gen tactics work best? Deloitte University Press ). eMarketer ).