effective marketer principle 4: take responsibility for decisions
The Effective Marketer
JANUARY 13, 2009
Drucker advises us to use the following when determining the responsibility for each task laid out in the plan: The name of the person responsible for the task The deadline (when does it need to get done?) Do you have to put out a press release after you revamp your whole website? Until there’s a clear “owner”, a task won’t get done.
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