Onalytica B2B

JANUARY 8, 2019

This required spending huge amounts of money on channels and tactics that were impossible to measure. Early on I wanted to measure the impact to these activities and experienced limitations in data, technology, alignment, and apathy. You can contact me via Twitter or LinkedIn. And that was expected.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Convince & Convert

SEPTEMBER 20, 2010

You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Linkedin Groups vs. Twitter. The pattern holds for YouTube and Linkedin, too. Private brand communities vs. Facebook. Podcasts vs. YouTube.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Webbiquity

NOVEMBER 5, 2019

According to Gartner , members of B2B buying teams spend nearly half of their time doing independent research, and: “When B2B buyers are considering a purchase‚ they spend only 17% of that time meeting with potential suppliers. For most B2B companies, potential customers use the following: LinkedIn.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

B2B Digital Marketer

OCTOBER 5, 2020

For more information on Paul’s background visit his LinkedIn profile – [link]. Paul’s LinkedIn: [link]. Or, um, you know, we’re posting some stuff up on our LinkedIn page and, you know, nothing’s really happening. We also want to get very clear on how do we measure success? Timestamps/Outline.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

B2B Marketing Zone Posts

MAY 3, 2010

April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Best of B2B Marketing. Great stuff this month in the world of B2B Marketing.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Hubspot

OCTOBER 11, 2012

But LinkedIn launched 9 years ago. Marketers' Social Media Usage & Measurement. 4) 53% of social media marketers don't measure their success. 5) 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social marketing. Source: Gartner ) Tweet This Stat.

Stats 28

Stats Social Media ROI Social Marketing 28