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34% of Businesses Intend to Decrease B2B Tech Spend Due to COVID-19

KoMarketing Associates

LinkedIn recently published the “Age of Agility” global report, and statistics showed that most businesses (34%) intend to decrease their technology spending, compared to pre-COVID-19 spending levels. Only 13% of respondents stated that they will increase their B2B tech spending, when compared to pre-pandemic levels.

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Madison Logic Named the Only Challenger in the 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms

Madison Logic

NEW YORK, NY — December 9, 2022 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been positioned by Gartner as a Challenger in the 2022 Magic Quadrant for Account-Based Marketing Platforms. Gartner Disclaimer. Intent helps us further tighten our target accounts.

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How to Build a Modern Conversational Growth Strategy

Marketing Insider Group

Make your clients feel special by calling them by their names in emails or LinkedIn InMail. 50% of enterprises will spend more on chatbots than mobile apps in 2021. Gartner Top Strategic Predictions For 2018 And Beyond, Gartner (November 5, 2019). Make your clients feel heard by addressing their questions. Jovic, Danica.

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How to Reduce Your CPL By 82% On LinkedIn Ads

Metadata

We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. This is the no-b t way to cut your spend, increase your lead volume, and accelerate your pipeline to turn those leads into revenue. Three ways to lower your CPL on LinkedIn. Use LinkedIn Lead Gen Forms.

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Welcome to the Distribution-First Era, Where Strategy Starts With Channels and Ends With ROI

Animalz blog

Most content marketers spend too much time creating great content and not enough thinking about how to get it read and seen. Think email newsletters, LinkedIn posts, or data reports. Gartner expects a decrease of 50% or more by 2028. A distribution-first strategy starts with the “they will come” part. SEO arms race.

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The Impact of Peer Engagement on The Customer Buying Journey

Vision Edge Marketing

In fact, a Gartner research study found that when B2B buyers consider a purchase, they spend only 17% of their time meeting with potential suppliers. Some people are active on LinkedIn, others not so much. When buyers compare multiple suppliers, the amount of time spent with any one sales rep may be only 5% or 6%.

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Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey

Webbiquity

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4% Online Advertising Will Take a Hit.

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