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KoMarketing Associates

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40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

As I sat down to write this column, I was excited to realize KPCB’s Mary Meeker just released the 2015 Internet Trends report (20 years after the inaugural “The Internet Report” was first published in 1995). Since 2010, that’s approximately 52% growth in mobile subscriptions and 600% growth in smartphone subscriptions.

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Leapfrogging Social Media Stumbling Blocks

KoMarketing Associates

By keeping tabs on what your competitors are doing, you can not only define your own social strategies, but you can stay updated on the latest trends and activity. Facebook, Twitter, Google+, Pinterest—would they be using to engage with your company? Learn from their mistakes and successes.

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How to Use Quora to Establish Thought Leadership and Credibility

KoMarketing Associates

In general, B2B decision makers are looking for content about new trends, industry analysis, and key statistics they can use in their work. He’s been a writer on Quora since 2010, and has written over three thousand answers on Quora, earning 43k followers and over 43 million views. (Source AdExchanger).