Online Marketing Institute

NOVEMBER 8, 2010

Canadian Marketing Blog Welcome to the CMA - Canadian Marketing Association - Blog. This Blog is an initiative of the CMA Digital Marketing Council. All marketing-related topics are fair game: branding , strategy , online, offline, marketing trends, technology , direct marketing , market research.and more.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

ClearVoice

JULY 27, 2023

The dictionary definition of a slogan is “a memorable phrase” — but brand marketers see it as a much more significant piece of content. While advertising slogans may have to convey a brand‘s essence, marketers can really aim big with their interpretation of it. It also tells your potential customers why they should choose you.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

ClearVoice

APRIL 17, 2019

The dictionary definition of a slogan is “a memorable phrase” — but brand marketers see it as a much more significant piece of content. Not even probably at the time it was coined, and certainly not in later decades when craft beer came on the market. What’s a slogan? It tells your potential customers why to choose you. Yep, it did.

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86