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Vidyard Wins 2016 Marketo Revvie Award

Vidyard

Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers. We are honored to be recognized as an exceptional member of the Marketing Nation®.”.

Marketo 50
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Vidyard Wins 2016 Marketo Revvie Award

Vidyard

Beating out tough competition, Vidyard joins an elite group of marketers that have partnered with Marketo to positively impact their joint customers’ businesses and bottom lines, build engaging relationships with customers and inspire others in the marketing industry.

Marketo 50
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‘Today’s Marketer Needs to Be Data-Driven’: DiscoverOrg CEO Henry Schuck on Artificial Intelligence and the Future of Martech

Contently

As an IBM representative told TechCrunch , “Within a few years, every major decision—personal or business—will be made with the help of AI and cognitive technologies.” Henry Schuck, CEO of marketing and sales intelligence platform DiscoverOrg, thinks the AI arms race isn’t a new phenomenon.

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The buzz around account-based marketing at MarTech

chiefmartech

The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.

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Lessons for Sales and Marketing from Cloudforce San Jose

Adobe Experience Cloud Blog

The attendees included developers, administrators, sales people, press, analyst, marketers and more – with information for each group presented throughout the day. . As expected, the day kicked off with a discussion about Chatter, Salesforce’s approach to enterprise social networking. Marc Benioff at Cloudforce San Jose.

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15 best Big Data companies and why they stand out

Biznology

Founded in 20014, Palantir builds software that connects data, technologies, humans and environments. Big Data revenues topped $418 million — with a 50-50 split between software and services. What does Palantir’s software do? Source: Information Management ). All of that revenue involved consulting services.

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Terminus co-founder explains why ABM is a B2B strategy, not a tool

ClickZ

30-second summary: Terminus is an award-winning account-based marketing (ABM) platform aimed at helping B2B marketers reach target accounts more efficiently and effectively. Prior to co-founding Terminus, Sangram Vajre was the Head of Marketing at Pardot. Says Vajre, “I’ve written two books on account-based marketing.