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PowerViews with Dave Munn: The Transformed Marketing Organization

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That’s something we talk about in organizations—that senior management needs to realize that a good investment in marketing can help support sales, help make sales easier, and help make it more efficient.” Three Distinct Roles of a Transformed Marketing Organization. Are you in the middle of a transformation? How are you transforming?

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Let the Flamethrowers Throw Flames: Why sales hunters should not be prospecting

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This week's guest blog is co-written by Greg Alexander, Sales CEO of Sales Benchmark Index and John Kearney a Consultant with Sales Benchmark Index focusing on sales force effectiveness and inbound marketing. His great talent had the organization and its fans thinking that he would be a great starter. Turns out he wasn’t.