Remove help

Paul Gillin

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Attack of the Customers: The Pampers Dry Max Crisis

Paul Gillin

In March, 2010, Procter & Gamble announced the most significant technical advance in disposable diapers in a quarter century. By the time of the early 2010 rollout, more than 2 billion unbranded Dry Max diapers had already been sold “without issue,” Fox said. In February, 2010, a visitor began a campaign called “Flood the CPSC!”

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The Changing Rules of B2B Marketing

Paul Gillin

By day, he and three other technologists at Dell Computer manage the Dell TechCenter , an online community that helps enterprise IT professionals unravel the thorniest problems that occur when trying to integrate technology from multiple vendors. By early 2010, that number was over 5,000. It doesn’t really matter.

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How Twitter Amplifies a Customer Attack

Paul Gillin

The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. It’s helped Twitter become a core utility for arranging everything from book signings to mass protests. Early-Warning System.

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