Digilant

OCTOBER 4, 2023

And for the next few years, digital advertising mirrored this simple and straightforward process. This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 This entire process happens within one-tenth of a second.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Digilant

JANUARY 12, 2021

And for the next few years, digital advertising mirrored this simple and straightforward process. This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 This entire process happens within one-tenth of a second.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Content Standard

MAY 22, 2016

According to Google’s DoubleClick network, today’s average ad CTR is 0.1 The Content Marketing Institute has mapped the adoption and effectiveness of content marketing across B2B and B2C businesses since 2010. Instead, they’re bringing over the same processes, theories, and measurement standards from legacy channels.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Content Standard

MAY 22, 2016

According to Google’s DoubleClick network, today’s average ad CTR is 0.1 The Content Marketing Institute has mapped the adoption and effectiveness of content marketing across B2B and B2C businesses since 2010. Instead, they’re bringing over the same processes, theories, and measurement standards from legacy channels.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Hubspot

SEPTEMBER 12, 2016

In 1996, banner ads plastered the internet, but advertisers still didn't have a good process to determine if these ads were actually driving tangible results for their businesses. Doubleclick emerged on the scene as one of the first ROI tools for banner ad campaigns. 2010 - present: Marketers find value in native ads.

Paid Content 28

Paid Content Advertising Agencies Paid Search Agency Advertisements 28

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. Facebook Statistics.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100