Remove 2010 Remove Doubleclick Remove Media Plans Remove Process
article thumbnail

Pressure

Content Standard

Traditional media, like radio and print, suffered at the latter half of the decade, as TV became the cornerstone of many national media plans. According to Google’s DoubleClick network, today’s average ad CTR is 0.1 Yet the success produced by these game-changers wasn’t a quick or easy process.

article thumbnail

Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

Traditional media, like radio and print, suffered at the latter half of the decade, as TV became the cornerstone of many national media plans. According to Google’s DoubleClick network, today’s average ad CTR is 0.1 Yet the success produced by these game-changers wasn’t a quick or easy process.