Digilant

OCTOBER 4, 2023

This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 Right before the turn of the millennium, competition arose for DoubleClick as they couldn’t keep up with the demand. billion in 2007).

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Rev

SEPTEMBER 2, 2019

With this big 90s boom, servers needed to be created just for ads – DoubleClick, who is still around today, was the first in the field as a supplier. Display Ads & DoubleClick. Google knew what they were doing as the years progressed, and eventually bought DoubleClick in 2007 for $3.1

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Digilant

JANUARY 12, 2021

This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 Right before the turn of the millennium, competition arose for DoubleClick as they couldn’t keep up with the demand. billion in 2007). .

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

readwrite

SEPTEMBER 7, 2011

billion in the first six months of this year , nearly double what it made in the same time in 2010. of display ads in 2010 to 17.7% Data compiled by ad network DoubleClick, a subsidiary of Google, showed that Facebook exceeded the a trillion page views in June. Reuters reports an undisclosed source that says the company made $1.6

Facebook 40

Facebook Doubleclick Mobile Advertising Skype 40

readwrite

APRIL 7, 2010

There’s also DoubleClick integration for those who use it. That last feature is incredibly easy-to-use thanks to an integrated Google map. Drop a pushpin, set the radius in miles. With mDialog, advertisers can get almost creepily specific, similar to the way Facebook ads seem to know far too much about you.

Paid Search Agency 40

Paid Search Agency Work Management Video Marketing Service 40

Content Standard

MAY 22, 2016

According to Google’s DoubleClick network, today’s average ad CTR is 0.1 The Content Marketing Institute has mapped the adoption and effectiveness of content marketing across B2B and B2C businesses since 2010. Content marketers just followed their lead. Meaning the average person clicks on 1.7 banners per month, sometimes accidentally.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Content Standard

MAY 22, 2016

According to Google’s DoubleClick network, today’s average ad CTR is 0.1 The Content Marketing Institute has mapped the adoption and effectiveness of content marketing across B2B and B2C businesses since 2010. Content marketers just followed their lead. Meaning the average person clicks on 1.7 banners per month, sometimes accidentally.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42