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The Ultimate Glossary: 101 Social Media Marketing Terms Explained


Compete - Compete is a web-based application that offers users and businesses web analytics and enables people to compare and contrast the statistics for different websites over time. The service uses a system of digital badges to reward players who “checkin” to different types of locations. Three former PayPal employees created YouTube in February 2005. for $1.65

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Klout overhauls its business model, but does it answer its critics?

grow - Practical Marketing Solutions

Will it make a difference? I had a chance to speak to Klout CEO Joe Fernandez to try to determine the depth of the changes that were announced today … and answer the question on everybody’s mind — “Will my Klout score drop?” New data inputs include stuff like Facebook photo tags, LinkedIn job titles, and Wikipedia entries. But what is the real impact?

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. searched Wikipedia for information but couldn’t find an exact definition. Copyright © 2010 Tiecas, Inc.

Weinberger Wisdom

Paul Gillin

The only difference with Web 2.0 is that it’s easier to build a presence. This is a completely different model than traditional media. People interact with the medium differently. For example, on Wikipedia you can always find out why an item of information is there. The most popular stuff on YouTube is about humans screwing up. Apple is about art.

Book Review: Social Media Marketing


Measurement: as Li notes, “Measurement comes in many different forms, from website traffic to the number of retweets your content is getting.&# She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Social Sharing (YouTube, Flickr, SlideShare, etc.).

Will the World Cup be the next social media frenzy?


Image via Wikipedia. The upcoming 2010 World Cup in South Africa is being touted by FIFA and Twitter representatives as the event to slash all previous records in social media traffic. by Aaron Kim. That's a tall order, considering the US elections, the Beijing Olympics, the Oscars and even the Lost series finale were nothing to sneeze at in terms of frantic online real-time activity.

Book Review: Social Media Marketing – An Hour a Day


From there, Evans’ hour-a-day plan is laid out, starting with an exploration of the different forms of social content (blogs, video, podcasting etc.). Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. Yes, this really is rocket science. Later, he founded his own marketing technology consultancy. Digg this!


3 Social Media Lessons For Global Marketers


Have you ever wondered how different your perspective would be if you had been born in a different country? How your view of the world, your behavior and the way you interact with people would be different? By looking at all types of differences, we come away with the following three key social media lessons. Germany Germany trails behind the US in adopting social media.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained


The only difference online is that it's happening through websites using one of the various bookmarking services available, such as Delicious. C. Compete - Compete is a web-based application that offers users and businesses web analytics and enables people to compare and contrast the statistics for different websites over time. In November 2006, YouTube, LLC was bought by Google Inc.

Why eBooks Are Better Than Whitepapers


While both of these terms are often used interchangably, they are actually two different types of documents. Create a landing page, add a call-to-action on your website, blog about it, put a link your email signature, email it to your friends/partners/vendors, post a video on YouTube , tell your fans and followers. eBooks tend to be shorter and more interactive than whitepapers.

Social Media Marketing Lessons From Justin Bieber


As of July, 2010, 16 year-old Justin Bieber is the most searched for celebrity on the internet and has the most viewed youtube video in history. ” According to his Wikipedia page , Justin was “discovered” when Scooter Braun, a talent agent, accidentally came across one of the videos his mother uploaded to youtube. Listen to Your Fans, React Accordingly.