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The Ultimate Glossary: 101 Social Media Marketing Terms Explained


Compete - Compete is a web-based application that offers users and businesses web analytics and enables people to compare and contrast the statistics for different websites over time. The service uses a system of digital badges to reward players who “checkin” to different types of locations. Three former PayPal employees created YouTube in February 2005. for $1.65

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Weinberger Wisdom

Paul Gillin

The only difference with Web 2.0 is that it’s easier to build a presence. This is a completely different model than traditional media. People interact with the medium differently. For example, on Wikipedia you can always find out why an item of information is there. The most popular stuff on YouTube is about humans screwing up. Apple is about art.

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Social Media Marketing Lessons From Justin Bieber


As of July, 2010, 16 year-old Justin Bieber is the most searched for celebrity on the internet and has the most viewed youtube video in history. ” According to his Wikipedia page , Justin was “discovered” when Scooter Braun, a talent agent, accidentally came across one of the videos his mother uploaded to youtube. Listen to Your Fans, React Accordingly.

Book Review: Social Media Marketing


Measurement: as Li notes, “Measurement comes in many different forms, from website traffic to the number of retweets your content is getting.&# She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Social Sharing (YouTube, Flickr, SlideShare, etc.).

Why eBooks Are Better Than Whitepapers


While both of these terms are often used interchangably, they are actually two different types of documents. Create a landing page, add a call-to-action on your website, blog about it, put a link your email signature, email it to your friends/partners/vendors, post a video on YouTube , tell your fans and followers. eBooks tend to be shorter and more interactive than whitepapers.

FIFA World Cup: Social Media Roundup


Image via Wikipedia. With four games to go, much can still happen in this 2010 World Cup on the field, but the results for social media are already in--the World Cup has more than lived up to its billing as the biggest social media (and even Internet) event of all time, sur[passing the 2008 election of Barack Obama as U.S. by Aaron Kim. President. Internet Buzz. Cala a Boca Galvao.

3 Fantastic B2B Marketing Videos and Why They’re Successful

Savvy B2B Marketing

They launched the video via the HubSpot blog and it was posted to YouTube the same day. We’re the 2nd search result for ‘inbound marketing’ behind Wikipedia.&# “ Thank an Engineer &# by Texas Instruments Coinciding with the launch of this video, Texas Instruments held a video idea contest in which people submitted ideas for the next videos to the TI community site.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Connect the Docs

Is the definition perhaps a bit different than just going after big viewership numbers? For instance, capturing attention via a YouTube video or a viral link on Twitter, but then having people who access this media find something – some link or call to action – that takes them to the next step. The John Chambers Telepresence video on YouTube. Ardath Albee. Blogs.

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Will the World Cup be the next social media frenzy?


Image via Wikipedia. The upcoming 2010 World Cup in South Africa is being touted by FIFA and Twitter representatives as the event to slash all previous records in social media traffic. by Aaron Kim. That's a tall order, considering the US elections, the Beijing Olympics, the Oscars and even the Lost series finale were nothing to sneeze at in terms of frantic online real-time activity.

Book Review: Social Media Marketing – An Hour a Day


From there, Evans’ hour-a-day plan is laid out, starting with an exploration of the different forms of social content (blogs, video, podcasting etc.). Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. Yes, this really is rocket science. Later, he founded his own marketing technology consultancy. Digg this!

The Ultimate Glossary: 120 Social Media Marketing Terms Explained


The only difference online is that it's happening through websites using one of the various bookmarking services available, such as Delicious. C. Compete - Compete is a web-based application that offers users and businesses web analytics and enables people to compare and contrast the statistics for different websites over time. In November 2006, YouTube, LLC was bought by Google Inc.