by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. searched Wikipedia for information but couldn’t find an exact definition. 4 comments… read them below or add one } Jessica Johnson July 14, 2010 at 2:16 pm This is a great post because it helps to define a concept that seems to be a tangible way for B2B marketers to provide real value through social media. MORE >>

Image via Wikipedia. The upcoming 2010 World Cup in South Africa is being touted by FIFA and Twitter representatives as the event to slash all previous records in social media traffic. Thus, most of the online impressions around that play developed not instantly, but minutes, hours, and days after it happened, and they were particularly prominent in YouTube, the big social media star at the time. by Aaron Kim. On June 11, the ball starts rolling at the Soccer City Stadium in Johannesburg, marking the first time the World Cup is held on the African continent. MORE >>

From there, Evans’ hour-a-day plan is laid out, starting with an exploration of the different forms of social content (blogs, video, podcasting etc.). For one, Evans cites the notoriously anti-business Wikipedia as “an example of why social media is useful to you as a marketer.&# At another point, the author advises readers to spend 5-10 minutes “surveying&# YouTube and “if you’ve never transferred content from a digital camera to the Internet, take a break now and try it.&# Yes, this really is rocket science. One million websites. Digg this! MORE >>

Image via Wikipedia. With four games to go, much can still happen in this 2010 World Cup on the field, but the results for social media are already in--the World Cup has more than lived up to its billing as the biggest social media (and even Internet) event of all time, sur[passing the 2008 election of Barack Obama as U.S. So now that the 2010 FIFA World Cup, according to CNN (via Akamai ), has been declared the most popular Internet event ever, let's look at a snapshot of Akamai's Net Usage Index as of this writing: The Most-Tweeted World Cup Event. by Aaron Kim. Who won? MORE >>

Measurement: as Li notes, “Measurement comes in many different forms, from website traffic to the number of retweets your content is getting.&# She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Social Sharing (YouTube, Flickr, SlideShare, etc.). Wikis (Wikipedia, hundreds of specific topic-focused wikis). Don’t automatically assume they use the most popular social networks. Instead, they want to connect. Social Events (e.g., MORE >>