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JUNE 23, 2010 The Ultimate Glossary: 101 Social Media Marketing Terms Explained
Compete - Compete is a web-based application that offers users and businesses web analytics and enables people to compare and contrast the statistics for different websites over time. The service uses a system of digital badges to reward players who “checkin” to different types of locations. Three former PayPal employees created YouTube in February 2005. for $1.65
| | SAVVY B2B MARKETING
JANUARY 25, 2010 3 Fantastic B2B Marketing Videos and Why They’re Successful
They launched the video via the HubSpot blog and it was posted to YouTube the same day. We’re the 2nd search result for ‘inbound marketing’ behind Wikipedia. “ Thank an Engineer by Texas Instruments Coinciding with the launch of this video, Texas Instruments held a video idea contest in which people submitted ideas for the next videos to the TI community site.
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MARCH 18, 2010 How to put the "Viral" in B2B Marketing Viral Campaigns?
Is the definition perhaps a bit different than just going after big viewership numbers? For instance, capturing attention via a YouTube video or a viral link on Twitter, but then having people who access this media find something – some link or call to action – that takes them to the next step. The John Chambers Telepresence video on YouTube. Ardath Albee. Blogs.
| | HUBSPOT
AUGUST 5, 2010 Social Media Marketing Lessons From Justin Bieber
As of July, 2010, 16 year-old Justin Bieber is the most searched for celebrity on the internet and has the most viewed youtube video in history. ” According to his Wikipedia page , Justin was “discovered” when Scooter Braun, a talent agent, accidentally came across one of the videos his mother uploaded to youtube. Listen to Your Fans, React Accordingly.
| | PAUL GILLIN
JUNE 4, 2010 Weinberger Wisdom
The only difference with Web 2.0 This is a completely different model than traditional media. People interact with the medium differently. For example, on Wikipedia you can always find out why an item of information is there. The most popular stuff on YouTube is about humans screwing up. That’s why David Weinberger is one of my favorite speakers.
| | HUBSPOT
JUNE 28, 2010 Why eBooks Are Better Than Whitepapers
While both of these terms are often used interchangably, they are actually two different types of documents. Create a landing page, add a call-to-action on your website, blog about it, put a link your email signature, email it to your friends/partners/vendors, post a video on YouTube , tell your fans and followers. eBooks tend to be shorter and more interactive than whitepapers.
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INDUSTRIAL MARKETING TODAY Is Content Curation an Easy Way for Content Marketers to Do More.
| WEDNESDAY, JULY 14, 2010
by Achinta Mitra on July 14, 2010
in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. searched Wikipedia
for information but couldn’t find an exact definition. 4 comments… read them below or add one } Jessica Johnson July 14, 2010
at 2:16 pm This is a great post because it helps to define a concept that seems to be a tangible way for B2B marketers to provide real value through social media. MORE >>
BIZNOLOGY Will the World Cup be the next social media frenzy?
| SUNDAY, JUNE 6, 2010
Image via Wikipedia
. The upcoming 2010
World Cup in South Africa is being touted by FIFA and Twitter representatives as the event to slash all previous records in social media traffic. Thus, most of the online impressions around that play developed not instantly, but minutes, hours, and days after it happened, and they were particularly prominent in YouTube
, the big social media star at the time. by Aaron Kim. On June 11, the ball starts rolling at the Soccer City Stadium in Johannesburg, marking the first time the World Cup is held on the African continent. MORE >>
WEBBIQUITY Book Review: Social Media Marketing – An Hour a Day
| WEDNESDAY, JULY 28, 2010
From there, Evans’ hour-a-day plan is laid out, starting with an exploration of the different
forms of social content (blogs, video, podcasting etc.). For one, Evans cites the notoriously anti-business Wikipedia
as “an example of why social media is useful to you as a marketer. At another point, the author advises readers to spend 5-10 minutes “surveying YouTube
and “if you’ve never transferred content from a digital camera to the Internet, take a break now and try it. Yes, this really is rocket science. One million websites. Digg this! MORE >>
BIZNOLOGY FIFA World Cup: Social Media Roundup
| MONDAY, JULY 5, 2010
Image via Wikipedia
. With four games to go, much can still happen in this 2010
World Cup on the field, but the results for social media are already in--the World Cup has more than lived up to its billing as the biggest social media (and even Internet) event of all time, sur[passing the 2008 election of Barack Obama as U.S. So now that the 2010
FIFA World Cup, according to CNN (via Akamai ), has been declared the most popular Internet event ever, let's look at a snapshot of Akamai's Net Usage Index as of this writing: The Most-Tweeted World Cup Event. by Aaron Kim. Who won? MORE >>
WEBBIQUITY Book Review: Social Media Marketing
| TUESDAY, NOVEMBER 2, 2010
Measurement: as Li notes, “Measurement comes in many different
forms, from website traffic to the number of retweets your content is getting. She provides an excellent taxonomy of the social media landscape, categorizing the different
types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Social Sharing (YouTube
, Flickr, SlideShare, etc.). Wikis (Wikipedia
, hundreds of specific topic-focused wikis). Don’t automatically assume they use the most popular social networks. Instead, they want to connect. Social Events (e.g., MORE >>
- Klout overhauls its business model, but does it answer its critics? GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, AUGUST 14, 2012
- 3 Social Media Lessons For Global Marketers HUBSPOT | THURSDAY, MAY 6, 2010
- The Ultimate Glossary: 120 Social Media Marketing Terms Explained HUBSPOT | FRIDAY, DECEMBER 30, 2011
- Intuit's Leaked Letter to Mint.com: A Lesson in Social Media. E-STORM | FRIDAY, FEBRUARY 20, 2009
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