2010, Demographics, Media Plans and Personalization

VisualIQ Connects Attribution to Media Buys

Customer Experience Matrix

FEBRUARY 21, 2013

The systems build a history of impressions for each person, identify groups of people with similar histories, and then attribute different results to differences in those histories. I wrote a more detailed critique of fractional attribution back in 2010; I’m pleased to see that algorithmic attribution has become more common since then.)

Buy

Buy Allocation Media Ad Exchange

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. You’re in hunting mode, looking for tracks and setting lures. Have you tried out Flowtown?

Social Media

Social Media Work Management Marketing Management Media

Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. The more email addresses a person uses across the social Web, the less ideal the results. Isn’t that worth the 5 cents per contact that Flowtown charges?

Social Media

Social Media Email Marketing Social Marketing Paid Search Agency

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MAY 5, 2010

link] Kristi Hines I think that is probably the best way to get into the minds of the people your advertising is targeting, as opposed to the 1 – 10 rating surveys or expecting your demographic to come to a corporate website to voice their real opinions. What do you think of this approach?

Social Media

Social Media Advertising Agencies Paid Search Agency Media

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 13, 2010

Carnegie’s principles: You can make someone want to do what you want them to by seeing the situation from the other person’s point of view. Let the other person feel that the idea is his or hers. Talk about your own mistakes before criticizing the other person. All of us have influences. All of us have influences.

Social Media

Social Media Media Webinar Metrics Paid Search Agency

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. . I'm not even a big fan of twitter (for personal uses) but for marketing purposes, I think it's a great and powerful tool.

Social Media

Social Media Media Stats Statistics

Why Host a Blog on Your Corporate Website?

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. I’m sure that there are many of you who have heard (or perhaps personally believe) something similar. His columns can be found in the Search Engine Watch archive.

Paid Content

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Social Media is optional It doesn’t matter what the demographics of your customers are. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for making your company or organization more like a person and less like a machine. Great comments.

Social Media

Social Media Media Webinar Metrics Paid Search Agency

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. • Languages: Will you need to analyze foreign languages and do you have anyone in house to translate or will you need the tool to handle that? Demographics: Do you want to be able to filter by the demographics of the author?

Social Media

Social Media Media Paid Content Work Management

Pressure

Content Standard

MAY 22, 2016

For the first time, advertisers focused their strategies on selling techniques that relied upon methods such as motivational research, demographic targeting, and generational marketing. Traditional media, like radio and print, suffered at the latter half of the decade, as TV became the cornerstone of many national media plans.

Enterprise Management

Enterprise Management Banner Ads Television marketing Banners

Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

MAY 22, 2016

For the first time, advertisers focused their strategies on selling techniques that relied upon methods such as motivational research, demographic targeting, and generational marketing. Traditional media, like radio and print, suffered at the latter half of the decade, as TV became the cornerstone of many national media plans.

Enterprise Management

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

AUGUST 3, 2010

Another compelling reason for marketers to switch over is the way Facebook shares demographic information. I still think we live (as you would agree) in a Google-centric universe – at least in 2010. link] 3 ways Facebook is killing the website | Hammer of Truth 2010 [.] Build a website. Keep it updated.

Social Media

Social Media Facebook Paid Content Marketing Websites

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

AUGUST 3, 2010

Another compelling reason for marketers to switch over is the way Facebook shares demographic information. I still think we live (as you would agree) in a Google-centric universe – at least in 2010. link] 3 ways Facebook is killing the website | Hammer of Truth 2010 [.] Build a website. Keep it updated.

Facebook

Facebook Marketing Websites Paid Content Social Media

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 16, 2010

The lack of integrated metrics on Twitter may not be a big deal for personal users, but for corporations looking to embed Twitter into an integrated social CRM approach, it’s a gaping hole that is currently being patched by inefficient, home grown workarounds. link] @Brett2point0 Excellent analysis, Jay. Content is king, agreed.

Social Media

Social Media Media Paid Content Webinar Metrics

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 30, 2010

If you want to reach out to your customers who like to dress up in viking garb and sing showtunes on the weekends, social media has now given you that opportunity. But get a real person talking back to you, then you may have a customer. If not, a person who will refer you to potential customers. RT @jaybaer Moo.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter

Twitter CRM Business Paid Search Agency

B2B Marketing Zone

VisualIQ Connects Attribution to Media Buys

Convince and Convert Blog: Social Media Strategy and Social Media.

Webinars

Trending Sources

Integrating Email and Social Media with Flowtown | Email Marketing.

Webinars

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Why Host a Blog on Your Corporate Website?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Pressure

Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

3 Ways Facebook is Killing Your Website | Social Media Marketing.

RIP 3 Ways Facebook is Killing Your Website

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Is Twitter for Business Even Worth the Trouble | social crm.

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