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What Do You Need for Successful Nurturing?

ANNUITAS

My personal experience is that marketers definitely want to (and in some cases, are planning to) deploy lead nurturing of some kind. Every time a person took a marketing action (download of a white paper, filled out a form, registered for an event), they were entered into the CRM system as a new lead.

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B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

markempa

You will most certainly need their expertise in massaging and de-duping the data. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0