Customer Experience Matrix

MARCH 19, 2010

Predictive Marketing Blog by Bob Hodgson reported that eight Tweets by a high tech conference with 350 followers generated 10 completed registrations worth $15,000. I also found plenty of insightful content that doesn’t include specific numbers. Tags: social media roi marketing measurement.

Social Media 120

Social Media ROI Examples Media 120

Customer Experience Matrix

MARCH 25, 2012

What puzzled me was the advantage of this over anyone else’s HTML content, including the content that could be generated using standard tools within most marketing automation systems. Integration is on the way with other marketing automation and CRM systems. True enough. which is not the ideal situation.

Advertising Channels 120

Advertising Channels Eloqua Ad Building Paid Search Agency 120

Customer Experience Matrix

MAY 11, 2011

Summary: Silverpop has continued to extend the marketing automation capabilities of its Engage platform. The latest release adds features that are most important to enterprise marketers. More than a year has passed since Silverpop merged its email and marketing automation systems into a single product, Engage 8. social sharing.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Lead Ranking Automation 120

Customer Experience Matrix

JANUARY 31, 2014

Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120