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Frenemies: The Dangerous Distrust Between Sales and Marketing

Sales Engine

JUNE 28, 2016

They’re not interested in engaging with prospects who are not ready to buy. To keep their jobs, reps need to close as many deals as they can. Marketing, on the other hand, often has a different definition of a qualified lead.

Marketing Qualified Leads 136
Marketing Qualified Leads Lead Ranking Sales Qualified Leads MQL 136
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