Confessions Of A B2B Marketer
Marketing Insider Group
DECEMBER 1, 2010
We sent email and made cold calls. Not just a little more, we sent tons of email and cold calls and then we added even more. Opt-outs increased and our brand image suffered — all because we were spamming our customers. Rose Dec 1 2010 Lots of good points here, Michael. It used to be so easy.
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