2010, CMO, Marketo and Practices

Cloudy Crystal Balls: Why CSOs Have Limited Visibility into the Future

Adobe Experience Cloud Blog

APRIL 27, 2010

CSO Insights reports in their 2010 Sales Performance Optimization survey that 51.4% of companies say their ability to accurately forecast revenue needs improvement, and only 5.1% Why are sales forecasts so inaccurate? In other words, it ignores the deals that will close in the forecast period but are not yet active.

Forecasting

Forecasting Long Tail Marketing Sales Cycle CMO

How does Time affect Marketing Accountability?

Adobe Experience Cloud Blog

MAY 25, 2010

Surveys of CMOs and other executives have repeatedly proven that marketers need to measure and demonstrate marketing ROI and the impact marketing programs have on revenue. Consider these studies: Over half of CMOs say that their top challenge is quantifying and measuring the value of marketing programs and investments.

CMO

CMO Forecasting Budget Programs ROI

B2B Marketing Zone

Cloudy Crystal Balls: Why CSOs Have Limited Visibility into the Future

How does Time affect Marketing Accountability?

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