Hubspot

MARCH 19, 2020

A/B testing is a great way to test two different newsletter formats that promote the same content or two newsletters with slightly different design elements, such as different images or types of CTAs. We started doing this sort of testing religiously back in the summer of 2010 and saw dramatic results.

Marketing Automation Services 66

Marketing Automation Services Tools Top of Funnel Trigger Marketing 66

Hubspot

DECEMBER 26, 2012

We started doing this sort of testing religiously back in the summer of 2010 and saw dramatic results. Try testing longer forms of content vs. shorter offers, or one offer vs. a set of offers. Target the offers around those interests for a boost in response rate. 2) The Landing Page. 4) The Format.

Top of Funnel 28

Top of Funnel Paid Search Agency Landing Pages Click Rate 28

Marketing Insider Group

JULY 21, 2015

This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! All these issues have caused almost all of us to completely ignore what’s going on to the side, or above, or below, or on top of, the content we are trying to view.

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100