When Did Programmatic Advertising Start: A History Lesson
Rev
SEPTEMBER 2, 2019
However, there would be a few setbacks for Google as other networks began to emerge at the same time coupled with the fact that AdSense began getting a bad rep because it cultivated trashy spam content that seemed extremely illegitimate. The average clickthrough rate across all formats and placements is 0.06%. I know, I screamed too.)
Let's personalize your content