B2B and B2C Marketing are Dead. Long Live B2H!
B2B Marketing Traction
NOVEMBER 22, 2013
Today more thank ever, buyers want a human experience from the brands and businesses they buy from. This is true of both the business-to-business (B2B) and business-to-consumer (B2C) environments. We’ve talked about this in the weekly B2B Marketing Twitter chat (#B2Bchat). They want interesting and human!
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