B2B Marketing Traction

FEBRUARY 27, 2015

With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. More than 1800 businesses and organizations were surveyed in the summer of 2014 with what appears to be a pretty even distribution of company size.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

B2B Marketing Traction

DECEMBER 28, 2009

If you haven’t yet done your marketing plan for 2010, don’t panic. A business owner once told me that when they hired someone to create a marketing plan, they received a binder containing over 200 pages, many of them including color graphs. The business owner said, “I didn’t know what to do with it!”

Planning 100

Planning Marketing Plans Tactics Marketing Prospects 100

B2B Marketing Traction

FEBRUARY 16, 2010

Identify business goals that you need to achieve. Learn new tactics and new technologies that will get you where you want to go faster and more cost-effectively, including social networking, search engine optimization, and inbound marketing. Eliminate marketing tactics that don’t produce results.

Planning 100

Planning Inbound Marketing Social Networks Marketing Plans 100

B2B Marketing Traction

FEBRUARY 16, 2010

Identify business goals that you need to achieve. Learn new tactics and new technologies that will get you where you want to go faster and more cost-effectively, including social networking, search engine optimization, and inbound marketing. Eliminate marketing tactics that don’t produce results.

Planning 100

Planning Inbound Marketing Social Networks Marketing Plans 100

B2B Marketing Traction

NOVEMBER 19, 2014

One reason to focus on competitors who are top online search performers is that, by 2010, 93% of B2B buyers started their purchase decision by doing an online search for suppliers ( Booz & Company B2B Marketing Survey ). We’ve worked with many businesses to provide marketing strategies and execution that result in growth.

Analysis 100

Analysis Verticals Planning Customer Surveys 100

B2B Marketing Traction

AUGUST 16, 2010

That’s a red flag of a fragmented industry – or innocent business owners being ripped off on their Internet marketing! Then again in January 2010, I requested bids for a client that needed a web site update and ongoing SEO. Hmmm – that’s too big a range! I got bids for $4,000, then $7,000 for the update alone.

SEO 100

SEO Work Management Marketing Management B2B 100

B2B Marketing Traction

MARCH 27, 2009

Find out why more businesses are turning to outsource marketing to reduce costs and get better results. Companies and organizations with: Flat or declining sales - we find new opportunities and tactics for growth. Located in greater Los Angeles, California, we provide marketing services for businesses worldwide. Who Hires Us?

Paid Search Agency 100

Paid Search Agency Planning Work Management Marketing Management 100