Customer Experience Matrix

SEPTEMBER 28, 2011

The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. By contrast, mid-tier consumer marketers often have a hard time finding good options. Many marketing service providers manage Alterian systems for their clients.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Marketing Management 120

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

chiefmartech

APRIL 11, 2016

The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Aberdeen

SEPTEMBER 9, 2019

Early one Monday morning this August, the Business Roundtable — an organization comprised of CEOs from almost 200 major US companies — released an official press release that announced a startling pivot: Focusing on shareholder payouts should not be all there is to running a company. Data Tells Stories. How does this pertain to HR technology?

Resource Management 40

Resource Management Training Work Management Paid Search Agency 40

Adobe Experience Cloud Blog

JUNE 24, 2013

It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. It’s our job as marketers to adapt. Marketing can’t get away with not being accountable (fortunately CMOs can prove impact).

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES. Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Best Software List for enterprise buSINESS Best Software List for mid-sized buSINESS. Best Software for Small Business.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52