When Did Programmatic Advertising Start: A History Lesson
Rev
SEPTEMBER 2, 2019
With this big 90s boom, servers needed to be created just for ads – DoubleClick, who is still around today, was the first in the field as a supplier. It made Google users feel safer amongst the pre-dotcom mania, and it also helped businesses to expand, and make a substantially larger amount of money. I know, I screamed too.)
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