B2B Marketing Directions

DECEMBER 9, 2018

Since launching this blog in 2010, I've written about various aspects of sales-marketing alignment 26 times. Earlier this year, for example, InsideView published The State of Sales & Marketing Alignment in 2018 , which was based on a survey of more than 500 sales and marketing professionals.

InsideView 40

InsideView Account Based Marketing Business Demand Generation 40

Adobe Experience Cloud Blog

NOVEMBER 28, 2011

by Maria Pergolino So you bought into social media as a B2B demand generation channel. You built your company Facebook page, LinkedIn and Twitter accounts and you sat back and waited for the prospects to bang down your door. What went wrong? Am I Utilizing My Keywords? Am I Over/Under Sharing? Who Do I Really Want To Reach?

Demand Generation 48

Demand Generation Social Media Demand Generation 48

chiefmartech

APRIL 11, 2016

The TrustRadius research team checked in with some of the leading vendors to get a pulse on how ABM is shaping their product and business. Content delivery tools, such as ad-serving & retargeting software, are being shaped around the account-level to facilitate this. Target Account Data & Predictive Account Scoring.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. You have a list. B2B Voices , September 1, 2010 Image via CrunchBase. Here are the top items based on social signals.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40