Customer Experience Matrix

JANUARY 1, 2019

But Datorama and Treasure Data were the first acquisitions of large CDP companies. ARM Holdings, itself owned by tech conglomerate SoftBank, is a chip technology company that purchased Treasure Data to manage Internet of Things data. These companies are small and lightly funded, averaging just 25 employees and $4 million.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

Customer Experience Matrix

DECEMBER 20, 2012

It suggests that neither Oracle nor Eloqua management felt the company was substantially undervalued. Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. It will be Oracle’s culture that dominates the combined organization.

Eloqua 120

Eloqua Marketing Automation Services Enterprise Management Marketing Automation 120

Customer Experience Matrix

MARCH 8, 2011

This could be a real game-changer in the small business marketing automation landscape. It followed $33 million in earlier funding since the company was founded in 2006. It’s selling to small and mid-size companies and business-to-business marketers, who are just dipping their toes into marketing automation.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 17, 2011

Small-business email provider Constant Contact yesterday announced the acquisition of "social CRM"* vendor Bantam Live. Email vendors like Constant Contact are especially well positioned to grab this business because they are one of first technologies that businesses adopt.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Contact Marketing Vendors 120

Customer Experience Matrix

MAY 27, 2014

By accessibility, I mean just about any company can use them: there’s no installation fee, implementation takes a few hours of work (spread over a week or two), there are prebuilt connectors for common shopping carts, pricing starts at $75 per month, there’s a money-back guarantee of 10x ROI, and the actual modeling is fully automatic.

Paid Content 120

Paid Content Paid Search Agency Ideal Customer Profiles Advertising Agencies 120

Customer Experience Matrix

MAY 11, 2011

This is important in large companies that need to score leads against multiple products. Silverpop suffered a widely-publicized security breach in December 2010. Merging the email and marketing automation systems does have the advantage of giving B2B marketers access to features developed for Silverpop’s advanced email business.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Lead Ranking Automation 120

Customer Experience Matrix

JANUARY 31, 2014

Last week’s post looked at newer marketing automation systems that focused on small businesses. The general notion is that small businesses are finding existing marketing automation products too hard to use and would be happy with something simpler, especially if it costs less.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120