2010 Business Click Fraud Impressions 
Contently
APRIL 18, 2017
When Moat was founded in 2010, viewability was just starting to become a big issue. Many platforms have adopted this definition for their advertising businesses. (It’s It’s worth noting, though, that Facebook still sells ads based on two options: impressions or 10-second views.). Get a clue.
Marketing Insider Group
JULY 21, 2015
But clicks aren’t the only problem that banners face. Click fraud: Websites that fake clicks on banners. Bots: Automated scripts that scour the web and click on advertiser banners. And trust is what drives conversion to real sales, real customers and real business value. “ 04 percent click rate.
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