2010, Business and Click Fraud - B2B Marketing Zone

Video Measurement Is Broken. Here’s How to Fix It

Contently

APRIL 18, 2017

When Moat was founded in 2010, viewability was just starting to become a big issue. Many platforms have adopted this definition for their advertising businesses. (It’s Does it matter if you can see or hear it all?” ” They’re all important questions. Now we’re finally starting to get some answers.

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Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

JULY 21, 2015

But clicks aren’t the only problem that banners face. Click fraud: Websites that fake clicks on banners. Bots: Automated scripts that scour the web and click on advertiser banners. And trust is what drives conversion to real sales, real customers and real business value. “ 04 percent click rate.

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B2B Marketing Zone

Video Measurement Is Broken. Here’s How to Fix It

Banners Have 99 Problems And A Click Ain’t One

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