The ROI Guy

SEPTEMBER 3, 2010

According to Randy Perry, VP Business Value Selling at IDC, “Today's buyers are more conservative than ever, and over 90% now demand that every proposal provide quantified bottom-line impact.” There is a cost to doing nothing, but sales professionals need to be armed with the tools to quantify these costs. April 2009.

Allocation 40

Allocation Budget Programs Forrester Bundling 40

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential. Death of a Salesman?

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Hubspot

MAY 29, 2015

Then one day, his marketing director found inspiration in a pile of sawdust left behind by one of Dickson's "blender durability experiments," and proposed an idea that would soon propel Blendtec to fame. Highly public ideas market themselves. However, somewhere between 2009-2010 the genre began to lose steam.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28