2010 Bundling Buying Cycle Price 
The ROI Guy
SEPTEMBER 3, 2010
to buy only what they need at the lowest possible price.” The focus on value from each investment has never been higher, and sales teams must quantify the advantages of their solution versus the competition, or stand being knocked out in later critical buying decisions cycles. says Scott Santucci, Forrester analyst.
The ROI Guy
NOVEMBER 29, 2010
Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims.
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