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Industrial Marketing Today

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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. That is pretty much the mantra of B2B content marketing. Transforming that concept into an actionable reality is a very different story. In other words, it is time to walk the talk!

Relevance 60
Relevance B2B Marketing CMS Development Buying Cycle 60
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Content Marketing for Engineers

Industrial Marketing Today

APRIL 23, 2012

From One Engineer to Another® blogs from Indium Corporation. is the driving force behind this effort where 14 in-house engineers write 73 different blogs. This trend is consistent and was reported in 2010, 2011 and in 2012. I know it’s Emerson again.

Peer-to-peer 60
Peer-to-peer Work Management Content Marketing Marketing Management 60
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