2010, Blog and Linkedin - B2B Marketing Zone

Why you need to turn your customers into stalkers

Chris Koch

JANUARY 21, 2011

All through 2010, marketers have been telling us that they are having a harder time getting their content noticed. It has made those little pictures and bios at the end of white papers seem inadequate when compared to the wealth of information we can see about people on such social media channels as LinkedIn and Twitter.

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Six factors driving B2B social media marketing adoption

Chris Koch

NOVEMBER 20, 2009

For example, a Forbes/Google survey of 354 top executives found that more than 50% of executives under 40 maintain a work-related blog, Twitter their thoughts, and visit online social networks frequently. However, age trumps rank in terms of social media usage. Marketers are building online communities—fast. Tweet This Post.

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B2B Marketing Zone

Chris Koch

Why you need to turn your customers into stalkers

Six factors driving B2B social media marketing adoption

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