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Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year.

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Programmatic Advertising Glossary & Brief History

Digilant

In this same time frame, Google launched AdWords, which allowed advertisers to run CPC-priced campaigns on the Google networks. However, programmatic digital advertising has grown much beyond the 2010-era. From 1998-2000, we saw a boom of ad servers that allowed advertisers to place their ads on various sites within the network.

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When Did Programmatic Advertising Start: A History Lesson

Rev

This is when Google marketing cleaned up the mess, and launched AdWords , which offered CPC pricing and let advertisers pay to run campaigns solely on the Google network. As the year 2000 quickly approached, rumors of Y2K and crashing the internet became mainstream. But here is where this gets a little messy and mixed-up.

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Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

Google left Mainland China in 2010 due to censorship. While Qihoo 360’s lower CPC may be attractive, it still cannot compete with the Baidu’s technology and reach in the search space. Not Google, But Baidu, Qihoo 360 & Sogou. When Western marketers talk about search engine marketing , Google is the big player.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Share this on del.icio.us. Share this on Reddit.

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What is Programmatic Digital Advertising?

Digilant

In this same time frame, Google launched AdWords, which allowed advertisers to run CPC-priced campaigns on the Google networks. However, programmatic digital advertising has grown much beyond the 2010-era. From 1998-2000, we saw a boom of ad servers that allowed advertisers to place their ads on various sites within the network. .

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AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers

Adobe Experience Cloud Blog

According to some reports, these tests may have been going on since as early as 2010. Does better CTR but higher CPC mean happier advertisers? That’s a lot of data to work with so Google must be pretty confident that this update will be good for their AdWords business. However, they’ll probably have to pay a lot more for them.

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