Video Measurement Is Broken. Here’s How to Fix It
Contently
APRIL 18, 2017
Is it a static banner ad? When Moat was founded in 2010, viewability was just starting to become a big issue. In 2014, the Media Rating Council (MRC) instituted a formal standard for what qualifies as a view: At least 50 percent of the video ad must be on someone’s screen for a minimum of two consecutive seconds.
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