B2B Marketing Directions
DECEMBER 9, 2018
Since launching this blog in 2010, I've written about various aspects of sales-marketing alignment 26 times. Earlier this year, for example, InsideView published The State of Sales & Marketing Alignment in 2018 , which was based on a survey of more than 500 sales and marketing professionals. Another 56.1%
Adobe Experience Cloud Blog
NOVEMBER 28, 2011
by Maria Pergolino So you bought into social media as a B2B demand generation channel. The average social media activity of Forbes 100 companies in 2010 showed a consistent weekly effort ( InsideView ). Alas, your name may be out on the net more than ever before but you’re not getting the results you’d hoped for.
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chiefmartech
APRIL 11, 2016
Marketing analytics vendors say their solutions can put ABM to the test, to see if it actually does “deliver the highest ROI of any B2B marketing strategy or tactic” (as marketing research studies like one done by ITSMA have reported). B2B marketers are starting to take ownership of interactions, with a more personalized customer experience.
B2B Marketing Zone Posts
NOVEMBER 2, 2010
Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Don’t spam!
B2B Marketing Zone Posts
OCTOBER 5, 2010
Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. B2B Voices , September 1, 2010 Image via CrunchBase.
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